Saturday, November 1, 2008

Book Review: blink by Malcolm Gladwell

blink by Malcolm Gladwell

ISBN: 0-316-17232-4

General Runninggal rating: 3 1/2 stars (on 5 star scale)

I read tons. I think I have read at least 20 books since June 1st. I thought it would be fun to review some of them.

blink is a powerful look at the thoughts we make in an instant - a blink of an eye - and how learning to refine our skills at flash thinking could ultimately make us better decision makers.

He explores many brilliant decisions made in these instant moments and then some that tragically went wrong to help uncover how our brain is functioning in those split seconds of rapid cognition. His investigations lead us all to reevaluate our prejudices, even ones that we swear don't exist, but maybe, if we are honest, are there...especially in those first split seconds - the Blink of a moment.

We all do it. We ascertain a lot about a person the first time we meet, often within the first 2 seconds, and he explores how accurate or not this first impression may be.

He explores through this journey what makes a marriage work or not work, what makes a Dr less likely to get sued, skills to acquire to be faster thinking to be a better fireman, politician, or teacher and the roots of prejudism and working them out of your unconscious mind.

blink redefines great decision making as not necessarily done by processing the most information or spending the most time deliberatin, but instead it's done by perfecting the art of "thin slicing" a situation. This requires learning how to filter the very few factors that matter from an overwhelming number of variables.

Gladwell is a staff writer for The New Yorker and draws un cutting-edge neuroscience and psychology to help us all better understand humanity.

If this description scares you off, I must assert here that it's an easy read, very entertaining, and often satirically funny.

Malcolm's Author Bio Pic

Next Book Review: 3 Cups of Tea

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